麻豆AV

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Top reasons to choose this course

• Based on a strong foundation in business, you’ll learn what drives marketing decisions.
• Accredited by the Chartered Institute of Marketing (CIM).
• Gain industry insight via experienced academics and guest lectures.
• A course that develops your academic, professional and personal skills.
• Tailor your degree to your interests through your choice of option modules.
• Graduate with a year of work experience when you choose a placement year.

Year 1

All our Business Management degrees share the same first year core modules, giving you a broad understanding of business principles. Core modules include aspects of economics, entrepreneurship, marketing, HR, organisational behaviour, law and finance, to give you a broad understanding of business principles and practice. You can then choose to specialise from year 2.

Modules

• Business Economics

  In this module you will develop your understanding of key economic concepts by applying them to contemporary issues within the world of business and through the application of quantitative techniques. You will also gain an understanding of how political, economic and environmental factors influence the world of business.

• Marketing Principles

  This module introduces the role and function of marketing within organisational frameworks. You'll develop an understanding of basic qualitative and quantitative tools available for analysing and interpreting the marketing environment.

• Organisational Behaviour and Human Resource Management

  This module will introduce you to a range of concepts, principles and theories that have been adopted within the study of organisational behaviour and human resource management.

  This module will provide you with a grounding for understanding how people are managed and organised in the workplace.

• Financial Knowledge and Skills for Business

  This module provides you with an introduction to fundamental concepts in the fields of financial accounting, management accounting, and finance. You will develop a basic understanding of an organisation’s financial position and performance through the application of appropriate analytical tools and procedures.

• Enterprise Project and Skills

  In this module you will create a business plan, a project plan and a marketing plan that include a digital presence. You'll integrate and apply skills and learning from other year 1 modules using project management skills to deliver a practical and applied business project, to demonstrate your understanding of market dynamics, financial structures and HRM employment strategies.

• Managing Systems and Operations

  This module will introduce you to the use of digital technologies and operations management in business.

  The module will highlight how managers use digital technologies to measure and improve operations and systems performance, and will provide an understanding of the processes and the methods to improve them in both service-oriented and manufacturing-sector organisations. A range of contemporary issues, innovation and future trends in Information Systems (IS) and operations management will be showcased

Making sure that what you learn with us is relevant, up to date and what employers are looking for is our priority, so courses are reviewed and enhanced on an ongoing basis. If you apply to us, you’ll be told about any new developments through .

Year 2

From your second year, through the module choices you make, you can either continue along the business management with marketing degree route, or specialise in law, HR, finance, economics or entrepreneurship.

Modules

• International Business Analysis

  This is your opportunity to apply both macro and microeconomic analysis to a related set of case studies. You'll start by analysing an industry at a global level, move onto looking at macroeconomic data for a country that is key to that industry, and then apply microeconomic analysis to a company within that industry.

• Managing Digital Transformation

  On this module you'll explore the impact of digital transformation in the context of business management. You'll cover the evolution of information systems, the role of AI in business, and different digital business models. Ethical and social considerations, including data privacy and the digital divide, are examined, alongside the relationship between technology and inequality. Finally, you'll look at future trends in digital business, aligning with the United Nations Sustainable Development Goals. 

• Services Marketing

  This module introduces services marketing and the fundamental marketing concepts and strategies that differentiate services from tangible products. You'll examine critical issues faced by service organisations and the successful implementation of a customer focus in service-based organisations.

• Law for Marketing

  In this module you'll gain an understanding of the principles of marketing-related law and develop an awareness of how important law is within the business and marketing context.

• Digital Customer Experience

  On this module you'll consider how customer behaviour has changed with the digital revolution. You'll gain insights into the digital customer experience and explore ways to adapt to this changing market including strategy and channel management.

• Marketing Ethics and Responsibility

  The module takes you on a journey through the responsible marketing literature, theory, concepts, current challenges and roles and responsibilities of marketing managers in the UK and across the world. You will apply theory to practice, preparing you to become an ethical, socially responsible marketer of the future. You will examine ethical issues across a variety of markets and consider how to balance ethical performance with profitability.

Placement year

Gain valuable industry experience and earn money on an optional placement year. Return to your final year with confidence, hands-on experience and contacts.

During your placement year you'll complete a business project. This project is an assessed part of your degree and, depending on the topic you choose, could also provide a valuable piece of insight for your placement employer.

Previous placement companies include American Express, BMW, Bosch, Channel 4, Disney, Electronic Arts, Hewlett Packard, Home Office, IBM, Ipsos Mori, ITV, lastminute.com, Microsoft and Rolls-Royce Motor Cars.

Our dedicated Placements and Employability team are here to support you in getting a placement, as well as while you're on placement.

Final year

You will also be able to tailor your course to your interests through option modules, including financial markets, international business, and corporate social responsibility.

Modules

Core modules

• Managing, Teams and Developing People

  This module builds upon themes covered in year 1. Using a hands-on approach, you'll reinforce and build upon your understanding of theories and models, and apply these concepts by working in team activities involving management of yourself and others. You'll explore common issues that are faced when working in groups and teams equipping you with the skills to become an effective team worker and leader.

• Strategy

  On this module you'll focus on the strategic business management of organisations in industry. You'll explore and apply techniques for the analysis, development and implementation of strategies in order to achieve business goals – spanning domestic, international, global levels and in the context of the UN’s sustainable development goals.

• Developing Professional Practice in Business

  This module is an opportunity for students who are not undertaking a work placement year to complete a 30-hour business or consultancy project, helping them to develop their problem solving, creative thinking, analysis and project management skills. The project can be based in a range of settings including the university's Active Student or Community-university Partnership Project.

Options*

• Marketing Planning and Strategy

  In this module you'll use your knowledge of marketing principles to develop a strategic marketing plan. You will examine the stages of developing a strategic marketing plan and consider a range of operational, tactical and strategic approaches to marketing. The module follows a similar approach to that taught by the CIM and should be taken by any student wishing to gain CIM exemptions after graduating.

• Consumer Psychology

  On this module you'll focus on the main concepts used in understanding consumer psychology and consumer behaviour in the marketplace. You'll consider how these are used in marketing to both understand consumers and create strategies to ethically influence their behaviour.

• Responsible Enterprise

  On this module students from subjects across the university have the opportunity to work together on responsible enterprise solutions to live client challenges. Practical projects mean that you'll learn from other students and disciplines as you share problem-solving approaches, knowledge and experience.

• Big Data and Business Intelligence

  Big data refers to data sets so complex they are difficult to process using conventional databases. They result from the increasing use of real-time computing in process and organisations such as web analytics, government, social media, security and healthcare. In this module you'll explore how the growth of big data impacts on business opportunities and risks, and how business intelligence contributes to improved performance and forecasting

• Destination Marketing

  Destination marketing is vital for destinations to differentiate themselves from competitors, to develop their own distinct identity and to promote themselves as desirable and attractive places to visit. On this module you will examine traditional methods of marketing, and explore issues such as cultural representation, the branding of national and regional identities and the role of media and film in the development of perception and expectation.

• The Digital Economy

  The role of digital technology is increasingly important in the way that the global economy works. New technologies and algorithms are changing how wealth is created, governed or even defined. This module brings together your understanding of the role of information communication technologies, with knowledge and information of the understanding of growth in the economy.

• Game Theory in Economics, Finance and Business

  This module introduces game theory, one of the most exciting, stimulating and promising subjects in modern microeconomics, which is now also broadly applied in philosophy, sociology, and political science among other fields. You'll apply game theory to financial and business analysis topics to deepen and widen your knowledge of economics, finance and business as an ongoing strategic game.

• Intellectual Property Law

  This module introduces you to intellectual property. You'll develop an understanding of the nature of property and ownership, and the law related to patents, design rights, trade marks, copyright and other forms of intellectual property. You'll also gain a practical understanding of how intellectual property relates to objects and by discussion with non-law students whose studies need them to be aware of their intellectual property rights.

• Marketing Communications

  The module is an overview of the key marketing communications tools including branding, advertising, sales promotion and public relations. You'll consider the key theories of marketing communications, exploring how advertising has its effect on consumers. You'll also explore models of consumer psychology and behaviour  to further understand the role of marketing communications in society.

• Futurism for Marketers

  This module explores emerging and future directions in marketing thought and strategy. You'll examine the notion that marketing needs reform and move beyond a ‘trends’ approach to think about a less concrete, more open and futuristic perspective on the marketing subject. You'll also consider ‘what comes next’ in the development of the marketing concept and produce an article suitable for a business audience.

• Public Relations: Principles and Practice

  This module is an opportunity to work as a team on a public relations (PR) project. You'll develop your account management and PR skills, focusing on the function of PR and its role in marketing and corporate communications. You'll analyse and evaluate specialist PR functions and examine how a well-integrated PR strategy ensures that organisations can develop and maintain relationships with their stakeholders and audiences. 

• Sustainable Supply Chain Management (SSCM)

  Supply chain management (SCM) is the handling of the entire production flow of a good or service — from raw materials to delivering the final product to the consumer. On this module you'll develop a strategic understanding of SCM in a wider business context, and explore how SCM objectives have expanded to include societal and environmental implications because of, for example, depleted natural resources. You'll learn how sustainability can be a competitive advantage and explore the role of supply chains in a circular economy.

• Researching Contemporary Issues in Marketing

  The module is an opportunity to study a contemporary marketing issue of your choosing. You'll undertake a piece of in-depth research, further developing your analytical and critical skills and using the skills and knowledge gained on your degree to produce a report. The module is based on independent study supported by a tutor.

*Option modules are indicative and may change, depending on timetabling and staff availability.

Course leader

Course fees

If you choose to take the professional placement (sandwich) year offered on this course you will pay a reduced fee during this year. Our fee for the professional placement year is £1,500 for UK students and £1,850 for international students. This fee may be subject to small increases, in line with inflation.

The fees listed here are for the first year of full-time study if you start your course in the academic year 2025–26.

You will pay fees for each year of your course. Some fees may increase each year.

UK undergraduate and some postgraduate fees are regulated by the UK government and increases will not be more than the maximum amount allowed. Course fees that are not regulated may increase each year by up to 5% or RPI (whichever is higher).

If you are studying part-time your fee will usually be calculated based on the number of modules that you take.

Find out more

• 麻豆AV Boost – cost of living help for our new undergrad students. Find out about how we can help with your study, accommodation or travel costs and more...
• Fees, bursaries, scholarships and government funding info for UK and international undergraduate students
• Student finance and budgeting while studying
• Read our student contract and (pdf) for more on 麻豆AV tuition fees.

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